The smog has become so thick in Beijing that the city’s natural light-starved masses have begun flocking to huge digital commercial television screens across the city to observe virtual sunrises.
The futuristic screens installed in the Chinese capital usually advertize tourist destinations, but as the season’s first wave of extremely dangerous smog hit - residents donned air masks and left their homes to watch the only place where the sun would hail over the horizon that morning.
Serious air pollution plagues most major Chinese cities, where environmental protection has been long sacrificed for the sake of economic development.
Coal burning and car emissions are major sources of pollution. In recent years, China has beefed up regulations and pledged financial resources to fight pollution.